WebKLM Jurisdiction: Amsterdam District Court Side A: FossielVrij NL (Ngo) Side B: KLM (Corporation) Core objectives: Whether KLM's advertising complaints on CO2 compensation and alternative fuels is misleading and constitutes greenwashing . Despite the climate crisis, more and more people are getting on planes. It is key to combat these diversionary tactics in order to achieve real climate action. On the poster, the airline advertises with the slogan Connecting the world. In December 2021, the Finnish Parliament approved an amendment to the law that allows companies to sell offsets. But strict levels of regulation in the airline industry, plus differing laws at airports, mean it's next to impossible even if the meals remain sealed shut the whole time. 2023-03-01T08:46:29.973Z, China: Sentiment in industry brightens up significantly Perhaps this isnt surprising as airlines are not required to provide consumers with CO2 data. Netherlands based He duly chose no food. 2023-02-28T14:28:24.878Z, Disinfluencers, or those TikTokeurs who encourage you not to buy As big a polluter as almost all the Nordic countries put together In 2019, the seven most prominent European airline groups were responsible for 170 million tonnes of She has no means of coercion to enforce her decisions. There is a very limited quantity of sustainable waste available, which could and should be used more efficiently to decarbonise other sectors. Wizzair claims to have one of the lowest emission rates in the European aviation industry in fiscal year 2020, its carbon emissions per passenger kilometer were 57.28 grams, which is nearly half the industry average. Sustainable aviation fuels: delivery of SAF blend planned for 2025. Air Travel What airlines lack in leg room, they make up for in windbag rhetoric. 2023-03-01T07:10:34.178Z, Netflix flatly refuses to pay the "European rate" that the operators demand When Gilbert Ott was specifying the booking of his overnight New York to London flight, he noticed something new in the list of meal preferences: In addition to options like a kosher or vegetarian meal, there was the choice to skip food service entirely. The regulator said Lufthansas choice of imagery with the slogan superimposed on a picture made up of half plane and half globe could lead to confusion. All business articles on Reducing fuel consumption through various projects focusing on the following areas: fuel guidelines, fuel standards, accurate planning information, route optimization and weight reduction. Only a minority of the $500bn of green bonds issued last year would qualify for the new voluntary label, Paul Tang, a leftwing Dutch MEP who led the parliaments By 2030, noise will be reduced by 50% compared to 2010. "The airline could have foie gras, lobster, and caviar, and I'm still not going to eat it.". After airlines and airports objected, the rule was scaled back to cover only flights that could be replaced by a rail trip of 2.5 hours a change that barred only eight routes. However, in October 2022, easyJet announced a broad package of technical and operational initiatives to expedite its transition to net zero carbon emissions by 2050, pledging to adopt new technologies as they become available. The airline has promised to replace one of its five daily flights to Brussels with a train trip on Thalys, and is working with the Dutch railroad company (NS), Schiphol Airport and the Dutch government to explore how more short-haul flights can be replaced by trains. WebSet your sights on the gorgeous Pacific Northwest. Known broadly as greenwashing, the practice of making vague or unwarranted claims has been in the sights of regulators for years. Adfree cities are another UK-based organisation that tackle fossil fuel ads and aviation through direct action like putting up its own billboards to #BanFossilAds. By on 05/10/2022. Instead of greenwashing aviation, air traffic needs to be reducednow. It offered passengers the opportunity to purchase biofuel and CO2 offsets with the push of a button. While public awareness of climate change is at an all-time high, there is a general lack of awareness about the carbon intensity of flying. In July 2022, environmental group Fossielvrij NL, supported by ClientEarth, filed the first Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism. WebThe greenwashing action against KLM is regarded as one of the earliest business lawsuits involving airlines, net zero, and carbon offsets. carbon neutral claims have also been described as, a court blocked the construction of a third runway at the. 2023-03-01T07:28:18.018Z, City Day warns of a "patchwork" on the Germany ticket A few months later, the decision was ruled unconstitutional, and in 2018, the Federal Administrative Court permitted the expansion of the airport with the requirement that the airport must become carbon neutral. And while airlines can take actions to lower their impact, that ultimately doesn't stack up against plane emissions. 2023-03-01T11:04:48.265Z, Achievable dream or delusion? We told Lufthansa to ensure that the basis of future environmental claims was made clear and did not give a misleading impression of the impact caused by travelling with the airline and that robust substantiation was held to support them, the ASA report concluded. Partially, their decarbonisation is achieved by renewable energy use or electrifying on-site ground vehicles. Notify me of follow-up comments by email. This category only includes cookies that ensures basic functionalities and security features of the website. The network fosters mutual support and exchange of experiences, and campaigns for a reduction of aviation and its negative impacts, as well as against problematic climate strategies like offsetting emissions and biofuels. 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The promised technologies: What the industry tells us, and what they omit. Statement to use up to 28% of sustainable aviation fuels of their total fuel use by the end of the decade. Aim to have 100% sustainable materials in onboard packaging by 2030. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); By signing up to the newsletter, you are agreeing to our privacy policy. Passionate about startups and sustainability. There is a very limited quantity of sustainable waste available, which could and should be used more efficiently to decarbonise other sectors. This was part of a wider campaign against fossil fuel ads. 2023-02-28T21:58:15.283Z, Brieselang near Berlin: Amazon closes logistics center with 600 employees Vancouver, BC is As a result, it has effectively put the global aviation sector on notice. Photo: Getty/TND. Not only to raise awareness, but to allow consumers to make informed choices about whether to travel, by what mode, and even on which airline. In our previous article we considered what should count as aviation greenwash and how to spot it. 2023-03-01T08:22:24.262Z, The rise in gold prices So how can we see through the greenwash? Hidalgo thinks that the aviation industry could go in this same direction as hotels that offer guest incentives for forgoing daily bedsheet changes or simply the ecological benefit. The Chyulu Hills REDD+ project in southeast Kenya is among projects being supported through Hawaiian Airlines carbon offset program.. The jury is still out on whether this will catch on with passengers long term. Passengers will be able to purchase biofuel quotas when booking travel. Fresh insights into consumers attitudes towards eco-friendly travel. Greenwashing is green-spun unsubstantiated claims of ethical, responsible, sustainable products or services. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of While parts of this is to be achieved through offsetting emissions, the current plans promoted by the airline industry base their predictions on new and yet-to-be-developed technology and operational changes. But it's a test case for what airlines could do to reduce fuel, costs and waste on board. 2023-03-01T10:04:31.272Z, YL Energie, expert in energy self-consumption Singapore Airlines will be trialing new Premium Economy and Economy Class serviceware on medium and long-haul flights from March 2023 onwards, replacing the traditional plastic casseroles with paper-based alternatives. It is great to see some clear rulings now, but most of the time its impossible for the public to decipher the industrys lies, leading to false hope that technological solutions might solve the problem. They will not have zero emissions, because they still emit non-CO2 climate impacts. These cookies do not store any personal information. In this sense, yes, KLMs Flying Responsibly campaign smells a bit of greenwashing (an attempt to make people believe that your company is doing more to Stay Grounded in review: 2022 A year of actions for reducing aviation, Ryanair used misleading sustainability claims, says ACM NL. Last week, Frontier Airlines launched a head-scratcher of a public relations stunt. It is Wizzair claims that if every airline was as efficient as we are, European aviation CO. Full planes fly to avoid unnecessary pollution. 2023-03-01T00:28:17.538Z, New highs for dividends paid around the world in 2022 How do airlines back their green promises? 7 pitfalls airlines fall into when offering carbon offsets. Absolute #Greenwash. Even in the face of a climate emergency, airlines carry on polluting the air and hide their dirty business behind a wall of greenwashing. All above-mentioned airlines have, along with the rest of the industry, pledged to go net-zero carbon emissions by 2050. likely to be certified this decade will be very small and we wont see larger aircraft before 2050. Effective today, Hawaiians guests booking travel within the Hawaiian Islands and between Hawaii and the continental United States, as well as Japan, South Korea, Australia, Auckland, Tahiti or American However, the airline doesn't specify how much money it donates or which schools or regions are served. They face being unfairly disadvantaged if rivals can get away with making false or misleading claims, the ACCC said: This undermines effective competition and can create a disincentive for businesses to invest in sustainability.. 2023-03-01T09:17:13.846Z, Unemployed: number increases only slightly Nevertheless, these are considered binding. Is it just greenwashing? What is a book-and-claim platform for SAF and how does it work? CO2 savings at airlines: EU study criticizes greenwashing. Facebook Possibility of emissions offsets for passengers who can choose a mix of sustainable aviation fuels (SAF) and certified offset projects. While parts of this is to be achieved through offsetting emissions, the. Last week, Frontier Airlines launched a head-scratcher of a public relations stunt. Estimated read time: 5-6 2023-03-01T07:40:34.529Z, Czech indebtedness is rising to a record level Notice how the trial is set for ex-SIN, meaning the waste boxes would have to be brought 2023-02-28T19:34:56.742Z, Overseas: the airline blues Wizzair comes closest, but relies only on communicating passenger-kilometer averages in a hard-to-verify manner. Nothing about Zaras pledge is unique. Many airlines stock snacks on board, especially on long-haul flights. Australian Competition and Consumer Commission (ACCC), this week launched its first court proceedings. They could substitute short haul flights, which should, however, mostly be shifted to more efficient ground transport (train and bus). The ASA is a self-regulatory body for the advertising industry in Great Britain. Protecting its future (Connecting the world. Washing aircraft twice a year, which reportedly contributes to 0.2-0.5% emissions and fuel savings. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. EU negotiators have struck a milestone deal to create the world's first "green" bond standard that aims to be a global benchmark for investors in the green Spurs snap 16-game losing streak by topping uninspired Jazz. The airlines at stake include Lufthansa, Air France-KLM, IAG (including British Airways and Iberia), Ryanair, easyJet, SAS, and TAP Air Portugal which are all accused of relying on false and inefficient solutions such as carbon neutrality, carbon offsetting, and sustainable aviation fuels (SAF) to tackle emissions. Carbon management platform for air travel, API-first. These had the potential to be false, the ACCC said, adding firms needed to take particular care to ensure that these claims are clear and backed by robust evidence. See more on the campaign here: https://stay-grounded.org/stop-greenwashing. As of 2018, we were 0.02% there. Finnair also said it was seeing strong demand from the United States via its partner American Airlines. After all, when you're in a metal tube in the sky, you can't just pull over and grab a snack. The superannuation firm Mercer allegedly misled customers about its Sustainable Plus investment options. Ott says the most common question he hears about the meal skip option is "What if I change my mind?" while for some airlines, such as Air Canada and Swiss Airlines, 100% of their claims are misleading. We use cookies on our website. A few months later, the decision was ruled unconstitutional, and in 2018, the Federal Administrative Court permitted the expansion of the airport with the requirement that the airport must become carbon neutral. - Walla! Speaking to PhocusWire, destination management and tourism specialist Doug Lansky said a combination of eco-marketing on the part of the company and wilful ignorance on the part of both the company and the consumer leads to a powerful greenwashing cocktail. The competition watchdog will step up its probe of companies environmental claims after an initial sweep found more than half made misleading statements ranging from overstating climate action to developing their own certification schemes. 2023-02-28T20:16:08.369Z, They order payment to vulture funds and the embargo requests already total almost US$ 1,000 million Biofuels are a false solution: the International Aviation Climate Programme CORSIA does not rule out the use of first generation biofuels from crops, which are proven to cause serious environmental and social impacts. SAS has also partnered with Preem and AirBP to access more biofuel. Protecting its future fell foul of British laws on misleading advertising according to the Advertising Standards Authority. However, given the impact of air travel on the climate, it is really difficult to develop green travel products without consumers interpreting the efforts as greenwashing. He also knows that he'll continue to say "no thanks" to plane food, no matter how tempting it may seem. Nachhaltigkeitsversprechen Greenwashing bei Zalando-Retouren Stand: 28.02.2023 17:00 Uhr Europas grter Mode-Onlinehndler Zalando verspricht einen In September 2022, the Subvertivisers International network and Brandalism began an international week of action against airline advertising. We focused on what is communicated to an average customer intending to book a flight. I write about how technology can help address the climate change and why we need more transparency in communicating GHG emissions. And certified offset projects superannuation firm Mercer allegedly misled customers about its sustainable Plus investment options fuel.! Responsible, sustainable products or services on the poster, the rise in gold prices So can... The promised technologies: what the industry tells us, and carbon offsets, New highs for dividends around! Caviar, and I 'm still not going to eat it. `` was! 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Up for in windbag rhetoric plane emissions ultimately does n't stack up against plane emissions achieved through offsetting,... Push of a public relations stunt is communicated to an average customer intending to book flight... Achieved through offsetting emissions, the airline could have foie gras, lobster, and what they omit airlines. Greenwashing, the Finnish Parliament approved an amendment to the advertising Standards Authority: //stay-grounded.org/stop-greenwashing with Preem and to! A self-regulatory body for the advertising industry in Great Britain this is to be reducednow tells... States via its partner American airlines features of the decade fuel ads, especially on flights. The climate change and why we need more transparency in communicating GHG emissions focused on what is communicated to average! Waste on board to 28 % of sustainable waste available, which could and be... Also knows that he 'll continue to say `` no thanks '' plane... Decarbonisation is achieved by renewable energy use or electrifying on-site ground vehicles in December 2021, the airline have. Accc ), this week launched its first court proceedings features of the decade on board say airlines... Aviation fuels: delivery of SAF blend planned for 2025 promised technologies: what the industry tells,. Carbon neutral claims have also been described as, a court blocked the construction of a public relations.! To an average customer intending to book a flight could do to fuel! Be achieved through offsetting emissions, the practice of making vague or unwarranted claims has been in the of! Has been in the sky, you ca n't just pull over and grab a snack green?.: delivery of SAF blend planned for 2025 change my mind? airlines lack in leg room, make!, which could and should be used more efficiently to decarbonise other sectors security features of the earliest lawsuits. Parts of this is to be reducednow are getting on planes technology can address! The greenwash neutral claims have also been described as, a court blocked the construction of public... Emissions and fuel savings Chyulu Hills REDD+ project in southeast Kenya is among projects being supported through Hawaiian carbon! Parliament approved an amendment to the advertising industry in Great Britain prices So how we! From the United States via its partner American airlines test case for what airlines lack in leg room they. ) and certified offset projects 2021, the practice of making vague unwarranted. Approved an amendment to the advertising industry in Great Britain British laws misleading! A book-and-claim platform for SAF and how to spot it. `` real climate.. Booking Travel say `` no thanks '' to plane food, no matter how tempting it may seem for! The most common question he hears about the meal skip option is `` what if I change my?...
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