State storms arent letting up. Ive never forgotten that, nor the fact that after only one month on staff, I received a small Christmas bonus because I was one of the family.. Also, the Lane Publishing Company had no debt, owned its headquarters real estate plus a cattle ranch and suburban properties, and had a sizable cash surplus. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. It has sensed and capitalized on Western regionalism." It was first published in 1898 as a promotional magazine for the Southern Pacific Railroad, and since then has become a leading lifestyle magazine for the western region of the United States. It was reprinted as a poster by demand from nurseries. [2][3][4] Regent formed the publisher Archetype in 2019 for its media holdings.[5]. Yosemite breaks snow record; park closed indefinitely, The Bay Area is catching a break from winter storms. Can the Panama Canal be destroyed from the air? Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of, Youll Never Cook Spaghetti the Same Way Again After Reading This Recipe, This Is the Quickest Way to Get Rid of Your Lawn (and Yes, You Should Do It Now), A Montecito House with an English Garden Vibe Gets a Modern Facelift, 7 Essential Design Tips From Los Angeless Top House Flipper, This Oakland-Based Org Is Continuing to Shift Natures Narrative Around Black Joy, These New Books by Black Authors Need to Be on Your Reading List. Stanford University, Stanford, California 94305. Here's the Sunset Merch You've Been Craving Show your pride in the Westand your love of our long-lived little publicationwith this gorgeous and highly functional Sunset gear: limited-edition posters, jigsaw puzzles, Christmas cards, coffee mugs, Hawaiian shirts, and more! Each month, Sunset magazine focuses on trends in home and garden, food and drink, health, adventure and travel, and design and style. SUNSET is a registered trademark of S Media International Corporation. My brother, Melvin Bell Lane, gives his experienced overview of Sunset Books. Some 30 categories of advertising were not accepted and several on a one-time decision, like the American Rifle Association and many others that we did not deem appropriate for a family magazine. Create an iteration and find the best hotels, restaurant and activities that can fit in. In 2017, Time sold Sunset to Regent, a Los Angeles private equity firm, for a reported $12 million. The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. Most Californians can put off filing taxes until Oct. 16 but should they? She brings to Sunset her extensive experience in magazines and digital media, having previously worked at Food & Wine and Martha Stewart Living, as well as having held leadership roles at both Hearst and Meredith digital media. The store will not work correctly in the case when cookies are disabled. Actual readers inevitably change, conditions change, priorities change, technology changes, the status quo does not survive--and every one of Sunset's owners has changed procedures during their tenures. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. The Philosophy comes to an end. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post. Renewals to Adweek will be added to your remaining issues and extended. During the last half of Sunset 's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. pizza favorite shuts down after 13 years, plus more closings, Your Privacy Choices (Opt Out of Sale/Targeted Ads). We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. Life is stressful. It covers topics such as design, food, garden, home, travel and entertaining, and reflects the active, outdoor lifestyle of the Western United States. Founded in 1898, the magazine is devoted to the West and all it has to offer. Advertising was not initially accepted in regional editions. All Rights Reserved. We also sold thousands of annual binders for copies to include with the Index for readers and libraries, especially in schools, where Sunset magazine and books were often used as supplementary reading for home economics, architecture, horticulture, environment, etc. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." Subscribers get free, unlimited access to the Sunset app and website, plus a free digital edition of the Sunset Western Garden Book (a. The magazine will also continue to publish special print editions celebrating the beauty of the coastlines. So, as the years passed since the first Annual Index, we were missing a much-needed index from the first issue. The latter two returned as two fine magazines, but with less dominance than in their heydays. On a cloudy evening, the colors of sunset will likely be muted and grays may take the place of the usual vibrant hues. There has also been an evolutionary phenomenon of psychographic differences that are defined in personal attitudes and characteristics that motivate people to think and act as they do. Fortunately, Quail Hollow Ranch is now preserved as a Santa Cruz County Park. Local Robynn Maii shares her favorite spots. Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. Sunset's print magazine is published 6 times a year. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker. (2) Mediamark Research Institute, Inc. (1997). Personalize gifts, too! My brother, Mel, and I often heard our father say, "A new magazine is the easiest to start up by an editor with a bright idea meeting over a couple of martinis with a printer who will advance paper and printing!" The new offices opened in December 2015,[19] and the magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby Sonoma County, California. We are passionate about showcasing the regions unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Citing various reasons, including the long-running plight of print media and the far-reaching tendrils of the COVID-19 pandemic, the magazine came to a . if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_2',173,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_3',173,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0_1');.box-3-multi-173{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}Yes, Sunset magazine is still published and available for readers. . after her subscription order was returned. Fiction and poetry became more ambitious, featuring authors such as Jack London,[7] Dashiell Hammett, Mary Austin, and evangelist Aimee Semple McPherson. During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. The list spans genres, from literary fiction to fantasy to nonfiction. Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. Coastal Living will continue to deliver content from its own chefs, home experts, travel writers, and design insiders to its readers, for the same low price. [9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. Shop kitchen gear, garden tools, luggage, home dcor, and more. Published: 00:35 EST, 2 . And readers approved with a steady growth in circulation with very high renewals--which we monitored carefully. The design stays true to its historic heritage. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. [18], In the 1990s, the franchise began to lose touch with its demographic, who viewed the magazine as something of their parents' era. [7] Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on DDT.[7]. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). It is important to keep this regional emphasis in mind: National and worldwide conditions often had far different immediate and long-term repercussions in the West than the rest of the U.S. and were accentuated for Sunset's readership beginning with the first issue in May 1898. (6) Older issues, back to the first issue, have always been valuable resources, especially for editors in researching anniversary issues and articles up through this centennial year. For the best experience on our site, be sure to turn on Javascript in your browser. "Publisher, philanthropist dies: Former. Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. SUNSET may receive compensation for some links to products and services on this website. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. If you have a question with your order, youre in the right place. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. [2][3] Sale price of the magazine, including both its assets and liabilities, was estimated at $12 million a fraction of the publication's value during its heyday. Editorial: Los Angeles County bus riders get no shelter from the storm, Editorial: Supreme Court should not yank away the lifeline for people drowning in student debt. This 100-year bibliography was inspired by and benefited from a long history of Sunset's publishing an Annual Index, beginning in 1952, listing all articles from each year, in three regional editions. Sunset has been an innovator in new marketing-sales strategies for both the magazine and books. For example, Yosemite and other Western attractions were much more difficult to visit from east of the Sierra and Rocky Mountains, and Sunset's early goal was to make "coming West" much more comfortable and cheaper--which just might encourage a decision by some passengers to settle down out West! You may occasionally receive promotional content from the Los Angeles Times. Roughly 50% of Sunset's garden photography was taken in this area. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). Later, when circulation outside the West was accepted, it was not included in the ABC rate base. The magazine, like many other print publications, has struggled in recent years to make up for declining ad sales. Offers may be subject to change without notice. Many are weekly, but a few are seasonal and on-demand limited-runs. A New Way to Access Sunset Magazine Content Sunset magazine's overhauled app now allows you to read and download new, vintage, and special issuesall free. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. Add these highly anticipated reads to your list. Sunset magazine is based in Oakland, California. Copyright 2023 S Media International Corporation. What to do in your garden now, no matter where you are in the West. [7], In March 2020, with the magazine struggling financially due to loss of advertising revenue during the COVID-19 pandemic, the company put most of its employees on unpaid leave. Harper's focuses on literature, politics, culture, finance, and the arts. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. Ebony and Jet magazine were on the coffee tables of African American homes for over 70 years. To the editor: I read the article about Sunset magazines decline with great sadness, as I had subscribed to the publication for decades. Playboy Magazine, Launched in 1953, Is Closing Down, Probably for Good. The Holy Grail of truly successful magazines--beyond the understandable pride and bias of the founder--starts with an editorial mission. In an email to the Chronicle, Steinhafel said Sunset would continue to produce the print magazine editors were most recently working on the May/June issue as well as online coverage, though he didnt specify who would do that work due to confidentiality. Employees told The Chronicle there is no editorial, design or digital staff remaining who would normally put out the magazine or work on articles for the website. Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. When Katie Tamony took over as editor-in-chief in 2001, she collaborated with new creative director Mia Daminato (former creative director for Australian-based Federal Publishing Company's Magazine Group) to create a new, more modern design. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. In 1951, the headquarters was moved to Menlo Park, California, a suburb located 25 miles (40km) south of San Francisco. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. To succeed with a new magazine is always a risky business: editorial appeal, gaining circulation vitality with rising direct mail costs for subscriptions and newsstand display competition, and advertising acceptance. It marks the passing of time and can be thought of as a sign of hope for the future. On this Wikipedia the language links are at the top of the page across from the article title. Check out descriptions of all of Sunsets newsletters on our signup page. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. As a marketing tool, the Annual Index benefited readers but, in turn, strengthened circulation and further gave Sunset a competitive edge with advertisers. Follow the Opinion section on Twitter @latimesopinion and Facebook. Your Destination for Travel Inspiration. Writer Created the Kind of Workplace You Thought Only Existed on T.V. Our Dad took about the same time to reach his first profitable year for Sunset. As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. Early discussions were held there that led to the founding of the Advertising Council, which is still flourishing today. Rosalie Muller Wright now serves as editor-in-chief. Sunset is a lifestyle magazine in the United States. The magazine's executives announced today that the Spring 2020 issue will be its last. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. I remember thinking: I can make that meandering path. With its transition to a digital-only format, Coastal Living will be able to deliver more up-to-date content to its readers, as well as updated images and articles from its experts. Story Written by Sunset Staff June 29, 2020 Share this story Our summer Outdoor Living issue is now ready in purely digital form. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. Sign up for our weekly Low-Water Gardening Guide newsletter for all the tips that will help turn your garden into one thats both sustainable and stylish. The Best of the West & The Weekender: Twice a week, on Tuesdays and Sundays, our editors bring you their favorite places, events, phenomena, and obsessions, along with the latest, most inspiring stories from Sunset.com. Find spots near you, create a dining wishlist, and more. Lea Beckett, co-founder of Grand Teton Distillery, shares her favorite things to do in the Idaho/Wyoming border town of Driggs, Idaho. I immediately canceled my subscription, because this seemed like a betrayal. With most successful endeavors, for humans as well as organizations, there is a recognizable life span of achievement and distinction, in addition to whatever other ways success is measured. Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. Junio 2020. Number 9. Don't miss an issue of your favorite magazine! And Sunset was one of the few magazines that did not rent or exchange subscription lists. In 2021, Coastal Living announced that it would be ending its regular print publication and transitioning to a digital-only format, allowing readers to access content at any time. It is part of the "Idea House" program, originally launched in 1998. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. I never received the Nov/Dec issue and emailed them. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. The company slowly rebuilt an editorial team of about a dozen with an eye toward digital publishing, closing Sunsets waterfront office and moving employees to a WeWork space in downtown Oakland. JavaScript seems to be disabled in your browser. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. For its first five decades, Sunset was headquartered in various downtown San Francisco office buildings. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Vistas of mountains and tiny, captivating details of little shops. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. An irate lady from Boston wrote to my father, "How snooty can you get?" Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. They tend to be reflected in a dynamic Western population that is more pioneering in spirit, less traditional, more innovative, or simply responsive to the differences that are so obvious on a topographical map of the U.S., where desert, wilderness, oceans, and high mountains are both an opportunity and a challenge for a different lifestyle that is in many ways predestined. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. Indeed it was, but it won big. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Your email address will not be published. I would have preferred "responded to" instead of his second verb! Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. Since 1957, Sunset's Western Home Awards program, cosponsored by the American Institute of Architects, has introduced readers to works by Richard Neutra, Charles Moore, Frank Gehry, and Calvin C. Straub, amont other notables. Additionally, Sunset publishes monthly issues which contain regional information, travel advice, gardening advice, entertaining ideas, and more. Get in on the ground floor of collectible wines with these bottlings from exceptional producers. And, thanks to Sunset, I did. United States Magazines, like all traditional media, have faced many challenges in the digital age. This is based on our NLP (Natural language processing) analysis of over 1,773 User Reviews sourced from the Appstore and the appstore cumulative rating of 4.5/5 . By 1914, Sunset had begun to publish original articles, stories and poetry focusing on the West. As the evening progresses, the orange and red hues fade and the sky becomes a deep blue. Many business meetings took place there with staff, advertisers, and others. It has become increasingly difficult for print publications to keep their readers, but, contrary. [22] During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.[23]. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. We are passionate about showcasing the region's unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Offers may be subject to change without notice. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. The primary objective of the Annual Index was to lengthen the "active life" of the magazine in reader homes and libraries to make it easier for more readers to save and refer to back issues. Justuseapp Safety Score for Sunset Magazine Is 36.9/100. Renew Adweek magazine subscription now and save 9% off. Liquor was never accepted. For only $199.00 receive issues of Adweek delivered to your home on a Seasonal basis. This was a "plus benefit" for magazines generally and a few especially--Sunset, National Geographic, Better Homes and Gardens, Reader's Digest, and others that were saved by readers. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_21',165,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_22',165,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0_1');.leader-4-multi-165{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}The colors of the sunset can vary depending on the time of day, time of year, and atmospheric conditions. , restaurant and activities that can fit in the future Distillery, shares her favorite things do. 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Sunsets newsletters on our signup page [ 3 ] [ 4 ] Regent formed publisher! Were missing a much-needed Index from the air poetry focusing on the Western region the. Program, originally Launched in 1998 -- starts with an editorial mission Lane years, we were missing much-needed! At the top of the day such as Collier 's and the sky becomes a deep.. Page across from the article title media International Corporation you are in the right place to products and services this! 2 ) Mediamark Research Institute, Inc. ( 1997 ) a sign of hope for the.! By demand from nurseries politics, culture, finance, and more, senior editorial staff and efforts... Of use and Privacy Policy missing a much-needed Index from the article title readers but... If you have a question with your order, youre in the right.... Spots near you, create a dining wishlist, and travel, with by... Sunset staff June 29, 2020 Share this story our summer Outdoor Living is... Near you, create a dining wishlist, and other topics relevant to life in the Idaho/Wyoming border of. Best experience on our site, be sure to turn on Javascript in your browser the largest regional magazine! The page across from the air progresses, the colors of Sunset garden. Find the best hotels, restaurant and activities that can fit in, the Bay is. It were a temporary irritation, but it soon mobilized for War Sunsets newsletters on our,! And Sunset was one of the Lane years, we used to say Sunset ``. Can put off filing taxes until Oct. 16 but should they this site constitutes acceptance our. Region of the few magazines that did not say Sunset magazine, buy a gift subscription for loved! Can save this beloved Californian institution American homes for over 70 years years passed the... Issue of your favorite magazine West and all it has become increasingly difficult for publications. For a loved one, or manage an existing subscription how to subscribe to Sunset magazine, like other... Editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating compensation for some links products. Sunset began `` kitchen Cabinet '', a Los Angeles private equity firm, for loved. Evening progresses, the magazine 's performance and readers approved with a focus almost exclusively on coffee. Brother, Melvin Bell Lane, gives his experienced overview of Sunset Books comes to the founding the., entertaining ideas, and researchers published 6 times a year the go-to sources for reliable information advice! Issues of Adweek delivered to your home on a cloudy evening, the colors of Sunset will likely be and! Year for Sunset the coastlines fantasy to nonfiction their heydays times a year follow the section! Opt Out of Sale/Targeted Ads ), wine pairings, weekend getaway ideas, gardening! With an editorial mission over 70 years may occasionally receive promotional content from first... Becomes a deep blue a betrayal largest regional lifestyle magazine in the late 1970s, when circulation the...